Imperfect Foods
Early last spring I was scrolling down the Instagram newsfeed and saw a funny picture of weirdly shaped fruits and veggies with googly eyes. I clicked on it, and it took me to the website talking about ugly produce that was rejected by the stores. And it touched me, but not to the point that I decided to sign up for it, so I let it go. Some time later I came across it again, and again, and then I decided to give it a try - there was something about these eyes looking at me. Imperfect Foods delivers the fresh produce to your door. So what do they call them ugly?? All the grocery stores have the standards of how their produce should look like - shape, color, no scarring, you know the drill, so that the customer's eye can be pleased by this shiny apple and perfectly straight cucumber. All the other, not-so-perfectly looking fruits and veggies are pushed aside (read "disregarded"). But the local farmers worked really hard on taking care of them and harvesting. So then Impe